Welcome to Making of Marketing Operations Newsletter

Hi there, and welcome to Making of Marketing Operations! I’m Sarah Kelly, and I run this consultancy where I focus on all things go-to-market operations. If you’re into HubSpot, marketing, revenue, or data ops—you’re in the right place.

This blog is a mix of practical tips, industry best practices, and my personal take on the latest SaaS tools hitting the market. I aim to keep it honest, useful, and a little bit opinionated (in the best way).

A quick intro about me: I’m Sarah—a HubSpot and go-to-market nerd with years of hands-on experience helping SaaS startups and scale-ups bring their ideas to life. From early brainstorming to full-blown execution, I’ve been in the trenches and love what I do.

Every now and then, I’ll share short how-to videos via Vidyard, walking you through best practices and real-world examples. Because I work closely with HubSpot, I’m all about keeping things practical—offering tips you can actually apply, not just skim through. Expect a mix of topics across RevOps, Marketing Ops, and Data Ops—from lead scoring and handovers to getting started with data operations and even building out full data pipelines. If that sounds like your kind of content, be sure to follow us on LinkedIn—you’ll find all the latest blog posts and updates there. And if you walk away with even one practical tip you can put into action, then this blog has done its job.